The FIA Formula One World Championship is the most competitive single-seater motorsport racing series. F1 is all about speed, perfection and adrenalin. Races in the greatest metropolises worldwide offer motorsport at the highest level and reach a highly engaged  audience of >2 billion on tracks, TV and online every season – an enormous boost for all involved brands. Becoming a part of Formula 1 means for our clients to rise to the highest level of reach, visibility and activation worldwide.

The FIA Formula E World Championship is the global all-electric racing series taking place in the world’s top cities, such as Berlin, London, Monaco, New York or Mexico City. This highly innovative racing championship is all about sustainability, renewable resources, urban cities and forward-looking technologies. The races are more than sport, they are events for a high-valued audience. Manufacturers like Porsche, Audi, Nissan, Jaguar and brands like ABB, Allianz, DHL, Tag Heuer and Hugo Boss are highly engaged partners of this sports revolution.

Sail GP is a global sailing championship offering a series of exciting races where nations compete against each other on the world’s fastest and most technologically advanced catamarans. Teams representing the United States, China, France, Great Britain, Japan and Australia compete at the most iconic locations in Sydney, San Francisco, New York, Cowes and Marseille.

Therefore, Sail GP represents the most important sports platform worldwide due to its exceptional sustainability credentials and its reliance on the most innovative use of cutting-edge technology.

Ice hockey is known to be the fastest and most physical of all. Attributes such as speed, precision and teamwork provide the identifiers for our clients. This sport thrills people all over the world in state-of-the-art arenas and has become the most popular winter sport in many countries. Our network includes regional clubs, national leagues and international organizations.

Diversity and Equality: participation and popularity of women in professional sports worldwide has increased massively over the past few years. For SIG this is not a trend, but rather our self-conception to support the development in all kind of female sports like soccer, volleyball, tennis, basketball, handball, motorsport and individual athletes. We strongly believe in diversity and equality.

It’s all about the future: SIG is always on the lookout for new trends and movements in sports for its clients. We work together with almost all sports and expand our horizons every single day.